One of the things San Diego Comic-Con has become famous for is its epic trailer. The con has become such an exclusive event that some of the biggest and most anticipated comic book, sci-fi, and fantasy trailers have been shown there for years. This year’s premieres include Dungeons and Dragons: Honor Thieves with Chris Pine and Michelle Rodriguez, from Amazon The Lord of the Rings: The Rings of PowerDC black adam, The Walking Dead spin off, Tales of the Living Deadand the Batman-themed video game, Gotham Knights.
These trailers reveal the continuation of Comic-Con’s growing legacy of being the place to drive fans into ever-increasing excitement about new content – for the movies and TV shows that often let them down, but whatever! We all know that getting excited about content is usually more fun than the content itself. With that in mind, we remember some of Comic-Con’s biggest trailers over the past decade.
Top Gun: Maverick—2019
The teaser for maverick dropped at SDCC in 2019, presented by Tom Cruise himself in Hall H, and it has even more historic significance given that the movie industry – and the world – was about to tip over (much like the old Mav doing flying tricks in her F-18.) The teaser announces that the movie will hit theaters in 2020, but of course, we all know how that turned out. The only new cruise material we got during this time was the tantrum of him dressing the Impossible mission crew for non-compliance with COVID protocols.
The trailer itself doesn’t reveal much. It’s little more than a few shots of planes over the desert, Maverick on a motorbike, and his pithy exchange with the Admiral played by Ed Harris in which Maverick tells him that while the world may change eventually, it won’t be until Tom Cruise can still pull off truly impressive stunts and look decades younger.
The teaser itself only looks average. That doesn’t quite seem to justify making a sequel to a movie 35 years earlier. Given that, along with ever-changing release dates during the pandemic, it was hard to imagine that maverick wouldn’t become one of the biggest box office hits of all time, but would also be a damn good movie.
Star Trek: Discovery—2017
The big problem here was that Star Trek hadn’t been on TV for almost a decade and a half, since the middle Company unceremoniously concluded a great era for Star Trek on television that included The next generation, Deep Space Nineand Traveler. Discovery was supposed to bring Star Trek back to the medium where not only did it have great success, but where some felt it belonged, pointing to JJ Abrams’ blockbuster Star Trek movies as proof that the more television-focused realm on dialogue, better captured the philosophical star trek ethos.
Discovery had been a troubled production, with the departure of showrunner Bryan Fuller (Hannibal), and the Trekkers weren’t thrilled that the new show would be behind the CBS All Access paywall. But the trailer was well-received, and Star Trek faithful were happy to see the series live up to its progressive traditions, with an African-American woman in the lead (Sonequa Martin-Green) and a legendary Asian star (Michelle Yeoh) in the lead. as the show’s captain.
The results were mixed, with Discovery the early seasons received mixed reviews, though it seems to have settled into a groove (not uncommon for Star Trek). Rather than flirting with cancellation, as has been the case with previous Star Trek projects, Paramount went all out on Star Trek on TV, adding picard, Lower decks, Short hikes, Prodigyand Strange new worlds to the mixture. Star Trek has also become a streaming service staple (now Paramount+), although after five years of streaming wars, it’s something we’ve all grown accustomed to. The last season of Discovery and the well received Strange new worlds seem to predict a bright future for Trek on TV and it all started at Comic-con.
Justice League — 2016
Given the tumultuous events surrounding the DC Extended Universe, as well as the disappointment that many viewers feel about the movies (especially in relation to the MCU), it’s hard to believe there isn’t so for a long time, fans were excited about the imminence. Justice League as a potential rival The Avengers. At the time, the trailer was hailed as above all, funny, and the new characters, especially Aquaman (Jason Momoa) and The Flash (Ezra Miller), promised a lot of fun. What if DCEU shepherd Zack Snyder were to be replaced by Joss Whedon, who would oppose the director’s contributions to The Avengers and the creator of television Buffy the Vampire Slayer?
The following years, of course, saw the production, release and reboot become one of Hollywood’s messiest sagas, involving fan outrage, tragedy, scandal, the end of Hollywood’s career. one man (Whedon) and the possible end of another (Miller). After all the noise and noise, Zack Snyder’s Justice League (2021) was only marginally better than Whedon’s version (there are only a limited number of ways to recut mediocre footage). Meanwhile, Snyder continues to make movies and they don’t get better. I am looking at you, Army of the dead.
Suicide Squad – 2015
And DC’s hits keep coming (or don’t, so to speak). Another one that fans were thrilled with and turned out to be a total shambles (let’s all take a moment and thank Joker and The Batman to basically save DC at the movies). But at the time, boy oh boy, this movie looked promising, especially at the dawn of the DCEU before the unholy mess of batman versus supermanwhich will be released in 2016 a few months before suicide squad.
Fans were particularly excited about the cast, including Margot Robbie, Will Smith, and even Jared Leto! But even more than that, after the dark Steel man (2013) and the exhausting Götterdämmerung of The dark knight rises (2012), suicide squad seemed to promise a lighter touch and devilish fun. What he delivered was inconsistency, but that didn’t stop him from becoming a massive worldwide hit anyway. by James Gunn The Suicide Squad (2021) and spin-off show, Peacemaker, are, uh, leagues better (so many opportunities for puns!), but after that and a disappointing Birds of prey (2020), audiences seemed to lose interest.
Mad Max: Fury Road—2014
And then, every once in a while, we get a miracle, a movie that not only lives up to its hype, but eclipses it – the anti-suicide squad. Especially given its famous production, which included floods that hit the Australian Outback where they were filming, no one could guess that Mad Max: Fury Road would be considered one of the greatest films of all time and would earn 10 Academy Award nominations, including Best Picture and Director for visionary George Miller (and would win six).
But he did looks awfully exciting when Warner Bros. gave an exclusive preview of the trailer during its presentation at Comic-Con before releasing it to the world the next day. No one knew what to expect, but the trailer – screened in Hall H – showed that not only was Miller’s expertise in world-building and action still intact decades after directing the originals. , but that the technology to create such a spectacle had become breathtaking. And that was before fans had a clue that Imperator Furiosa would become one of sci-fi cinema’s great characters!
The road of fury The trailer drop was another historic moment delivered by Comic-Con, an event that keeps fans amazing with its cosplays, trailers, and cast reveals. May they keep coming for years.